Arens, William F. <br/><br/>
Contemporary advertising 

 - 6th ed. 
 - Boston, Mass. :  Irwin McGraw-Hill,  1996 
 - 501 p. 
<br/><br/><label>ISBN: </label>0256182574 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ADVERTISING
<br/><br/><label>LC Class. No.: </label>HF5821  / A736C 1996