Peter, J. Paul <br/><br/>
Consumer behavior and marketing strategy 

 - 2nd ed. 
 - Homewood, Ill. :  Irwin,  1990 
 - 608 p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>CONSUMER BEHAVIOR<br/>MARKETING
<br/><br/><label>LC Class. No.: </label>HF5415.3  / P473C 1990