Schultz, Don E. <br/><br/>
Essentials of advertising strategy 

 - 2nd ed. 
 - Lincolnwood, Ill. :  NTC Business,  1988 
 - 98 p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>LC Class. No.: </label>HF5821  / S384E 1988