Wells, William  1962- <br/><br/>
Advertising :  principles & practice 

 - 5th ed. 
 - Upper Saddle River, N.J. :  Prentice Hall,  2000 
 - 562 p. 
<br/><br/><label>ISBN: </label>0130835714 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>LC Class. No.: </label>HF5823  / W444A 2000