Jones, John Philip, ed. <br/><br/>
How advertising works : the role of research 

 - Thousand Oaks, Calif. :  Sage,  1998 
 - 358 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>ADVERTISING--RESEARCH
<br/><br/><label>LC Class. No.: </label>HF5823  / H682