TY  - BOOK
AU  - Ries,Al
AU  - Trout,Jack
TI  - Positioning : the battle for your mind
SN  - 0071373586
AV  - HF5827.2 R537P
PY  - 2001///
CY  - New York, N.Y.
PB  - McGraw-Hill
KW  - POSITIONING (ADVERTISING)
ER  -