Howard, John A. <br/><br/>
Buyer behavior in marketing strategy 

 - 2nd ed. 
 - Englewood Cliffs, N.J. :  Prentice-Hall,  1994 
 - 603 p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>MARKETING--MANAGEMENT
<br/><br/><label>LC Class. No.: </label>HF5415.32  / H682B 1994