Ray, Michael L. <br/><br/>
Advertising and communication management 

 - Englewood Cliffs, N.J. :  Prentice-Hall,  1982 
 - 514 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Communication in marketing
<br/><br/><label>LC Class. No.: </label>HF5823  / R39A