Pfau, Michael <br/><br/>
Persuasive communication campaigns 

 - Boston, Mass. :  Allyn and Bacon,  1993 
 - 434 
<br/><br/><label>Subjects--Topical Terms: </label><br/>COMMUNICATION<br/>ADVOCACY ADVERTISING<br/>PERSUASION (PSYCHOLOGY)
<br/><br/><label>LC Class. No.: </label>HD59.3  / P428P