Cummins, Julian <br/><br/>
Sales promotion : how to create and implement campaigns that really work 

 - 2nd ed. 
 - London :  Kogan Page,  1998 
 - 268 p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>SALES PROMOTION
<br/><br/><label>LC Class. No.: </label>HF5438.5  / C855S 1998