Churchill, Gilbert A.,  Jr. <br/><br/>
Marketing research : methodological foundations 

 - 5th ed. 
 - Fort Worth, Tex. :  Dryden Press,  1991 
 - 1070 p. 
<br/><br/><label>ISBN: </label>0030314720 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING RESEARCH
<br/><br/><label>LC Class. No.: </label>HF5415.2  / C487M 1991