TY  - BOOK
AU  - Lancaster,Geoffrey
AU  - Massingham,Lester
AU  - Hart,Norman,ed
TI  - Strategic marketing planning and evaluation
AV  - HF5415.3 L362S
PY  - 1996///
CY  - London
PB  - Kogan Page
KW  - MARKETING
KW  - PLANNING
KW  - STRATEGIC PLANNING
ER  -