Marder, Eric <br/><br/>
The laws of choice : predicting customer behavior 

 - New York, N.Y. :  Free Press,  1997 
 - 448 
<br/><br/><label>Subjects--Topical Terms: </label><br/>CONSUMER BEHAVIOR<br/>CONSUMERS--ATTITUDES<br/>MOTIVATION RESEARCH (MARKETING)
<br/><br/><label>LC Class. No.: </label>HF5415.3  / M372L