TY  - BOOK
AU  - Marder,Eric
TI  - The laws of choice : predicting customer behavior
AV  - HF5415.3 M372L
PY  - 1997///
CY  - New York, N.Y.
PB  - Free Press
KW  - CONSUMER BEHAVIOR
KW  - CONSUMERS
KW  - ATTITUDES
KW  - MOTIVATION RESEARCH (MARKETING)
ER  -