Hoffman, K. Douglas <br/><br/>
Essentials of services marketing 

 - Fort Worth, Tex. :  Dryden Press,  1997 
 - 505 
<br/><br/><label>ISBN: </label>0030152178 
<br/><br/><label>Subjects--Topical Terms: </label><br/>SERVICE INDUSTRIES--MARKETING
<br/><br/><label>LC Class. No.: </label>HD9980.5  / H633E