TY  - BOOK
AU  - Hoffman,K.Douglas
AU  - Bateson,John E.G.
TI  - Essentials of services marketing
SN  - 0030152178
AV  - HD9980.5 H633E
PY  - 1997///
CY  - Fort Worth, Tex.
PB  - Dryden Press
KW  - SERVICE INDUSTRIES
KW  - MARKETING
ER  -