Fill, Chris. <br/><br/>
Marketing communications : frameworks, theories and applications 

 - London :  Prentice Hall,  1995 
 - 515 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing<br/>MARKETING CHANNELS
<br/><br/><label>LC Class. No.: </label>HF5415.123  / F544M