Guiltinan, Joseph P. <br/><br/>
Marketing management : strategies and programs 

 - 5th ed. 
 - New York, N.Y. :  McGraw-Hill,  1994 
 - 480 p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING--MANAGEMENT
<br/><br/><label>LC Class. No.: </label>HF5415.13  / G844M 1994