Rapp, Stan. <br/><br/>
The great marketing turnaround : the age of the individaul-and how to profit from it 

 -  Plume,  1992 
 - 336 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING<br/>Advertising<br/>SALES PROMOTION
<br/><br/><label>LC Class. No.: </label>HF5415  / R366G