TY  - BOOK
AU  - Jewler,A.Jerome
AU  - Drewniany,Bonnie L.
TI  - Creative strategy in advertising
AV  - HF5825 J484C 1998
PY  - 1998///
CY  - Belmont, Calif.
PB  - Wadsworth Pub. Co.
KW  - Advertising copy
KW  - ADVERTISING LAYOUT AND TYPOGRAPHY
ER  -