Kroger, Fritz <br/><br/>
Dual restructuring : a two-way route to survival and competitive advantage 

 - Hampshire :  Macmillan Press,  1996 
 - 143 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING<br/>Advertising<br/>DIRECT MARKETING
<br/><br/><label>LC Class. No.: </label>HF5415.122  / K763D