TY  - BOOK
AU  - Kroger,Fritz
TI  - Dual restructuring : a two-way route to survival and competitive advantage
AV  - HF5415.122 K763D
PY  - 1996///
CY  - Hampshire
PB  - Macmillan Press
KW  - MARKETING
KW  - Advertising
KW  - DIRECT MARKETING
ER  -