Fill, Chris. <br/><br/>
Marketing communications : contexts, contents and strategies 

 - 2nd ed. 
 - London :  Financial Time/Prentice Hall,  1999 
 - 656 p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing<br/>MARKETING CHANNELS<br/>SALES PROMOTION
<br/><br/><label>LC Class. No.: </label>HF5415.123  / F544M 1999