Dalrymple, Douglas J. <br/><br/>
Marketing management : strategy and cases 

 - 3rd ed. 
 - New York, N.Y. :  Wiley,  1983 
 - 821 p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING MANAGEMENT<br/>MARKETING MANAGEMENT--CAES STUDIES
<br/><br/><label>LC Class. No.: </label>HF5415.13  / D347M 1983