Blattberg, Robert C. <br/><br/>
Sales promotion : concepts, methods, and strategies 

 - Englewood Cliffs, N.J. :  Prentice-Hall,  1990 
 - 513 
<br/><br/><label>Subjects--Topical Terms: </label><br/>SALES PROMOTION
<br/><br/><label>LC Class. No.: </label>HF5438.5  / B527S