Brannan, Tom <br/><br/>
A practical guide to integrated marketing communications 

 - London :  Kogan Page,  1995 
 - 143 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing<br/>ADVERTISING MEDIA PLANNING
<br/><br/><label>LC Class. No.: </label>HF5415.123  / B726P