TY  - BOOK
AU  - Mueller,Barbara
TI  - International advertising: communicating across cultures 
SN  - 0534192785
AV  - HF5823 M834I
PY  - 1996///
CY  - Belmont, Calif.
PB  - Wadsworth Pub. Co.
KW  - ADVERTISING
KW  - EXPORT MARKETING
KW  - INTERCULTURAL COMMUNICATION
KW  - ADVERTISING MEDIA PLANNING
N1  - Includes bibliographical references and index
ER  -