Kendall, Robert Leon Public relations campaign strategies : planning for implementation / Robert Kendall - 2nd ed. - New York, N.Y. : HarperCollins College, c1996 - 564 p. : ill. Includes bibliographical references and index ISBN: 0673996921 Subjects--Topical Terms: PUBLIC RELATIONSPUBLIC RELATIONS--UNITED STATES LC Class. No.: HM263 / K462P 1996