TY  - BOOK
AU  - Bateson,John E.G.
TI  - Managing services marketing : text and readings
AV  - HD9980.5 B373M 1992
PY  - 1992///
CY  - Fort Worth, Tex
PB  - Dryden Press
KW  - SERVICE INDUSTRIES
KW  - MARKETING
KW  - MANAGEMENT
ER  -