Parente, Donald <br/><br/>
Advertising campaign strategy :  a guide to marketing communication plans 

 - 2nd ed. 
 - Fort Worth, Tex. :  Dryden Press,  2000 
 - 371 p. 
<br/><br/><label>ISBN: </label>003021114X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ADVERTISING CAMPAIGNS<br/>Communication in marketing<br/>MARKETING RESEARCH
<br/><br/><label>LC Class. No.: </label>HF5837  / P373A 2000