TY  - BOOK
AU  - Parente,Donald
TI  - Advertising campaign strategy: a guide to marketing communication plans
SN  - 003021114X
AV  - HF5837 P373A 2000
PY  - 2000///
CY  - Fort Worth, Tex.
PB  - Dryden Press
KW  - ADVERTISING CAMPAIGNS
KW  - Communication in marketing
KW  - MARKETING RESEARCH
ER  -