TY  - BOOK
AU  - Goetsch,Hal
TI  - Developing, implementing, & managing an effective marketing plan
AV  - HF5415.13 G637D
PY  - 1994///
CY  - Chicago, Ill.
PB  - American Marketing Association
KW  - MARKETING
KW  - PLANNING
KW  - MANAGEMENT
ER  -