Ziccardi, Donald <br/><br/>
MasterMinding the store : advertising, sales promotion, and the new marketing reality 

 - New York, N.Y. :  Wiley,  1997 
 - 310 
<br/><br/><label>Subjects--Topical Terms: </label><br/>RETAIL TRADE--MARKETING<br/>Advertising<br/>SALES PROMOTION
<br/><br/><label>LC Class. No.: </label>HF5429  / Z522M