Bateson, John E.G. <br/><br/>
Managing services marketing : text and readings 

 - 4th ed. 
 - Fort Worth, Tex :  Dryden Press,  1999 
 - 471 p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>SERVICE INDUSTRIES--MARKETING--MANAGEMENT
<br/><br/><label>LC Class. No.: </label>HD9980.5  / B373M 1999