TY  - BOOK
AU  - Shank,Matthew D.
TI  - Sports marketing : a strategic perspective
SN  - 0136218717
AV  - GV716 S526S
PY  - 1999///
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall
KW  - SPORTS
KW  - UNITED STATES
KW  - MARKETING
KW  - ECONOMIC ASPECTS
ER  -