TY  - BOOK
AU  - Linneman,Robert E.
AU  - Stanton,John L.,Jr
TI  - Making niche marketing work : how to grow bigger by acting smaller
AV  - HF5415.127 L566M
PY  - 1991///
CY  - New York, N.Y.
PB  - McGraw-Hill
KW  - MARKET RESEARCH
KW  - MARKET SEGMENTATION
ER  -