TY  - BOOK
AU  - Kapferer,Jean-Noel
TI  - Strategic brand management : creating and sustaining brand equity long term
AV  - HD69 .B7 K363S 1998
PY  - 1998///
CY  - London
PB  - Kogan Page
KW  - BRAND NAME PRODUCTS
KW  - MANAGEMENT
ER  -