Cox, G. Robert <br/><br/>
The ad game :  playing to win / 
G. Robert Cox, Edward J. McGee 
 - Englewood Cliffs, N.J. :  Prentice-Hall,  1990 
 - 226 p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ADVERTISING--HANDBOOKS, MANUALS, ETC.<br/>SALES PROMOTION--HANDBOOKS, MANUALS, ETC.
<br/><br/><label>LC Class. No.: </label>HF5823  / C69A