Nilson, Torsten H. <br/><br/>
Competitive branding : winning in the market place with value-added brands 

 - Chichester :  Wiley,  1998 
 - 235 
<br/><br/><label>Subjects--Topical Terms: </label><br/>BRAND NAME PRODUCTS--MARKETING--MANAGEMENT<br/>MARKETING--MANAGEMENT
<br/><br/><label>LC Class. No.: </label>HF5415.13  / N547C