Stephen, Greyser A. <br/><br/>
Cases in advertising and communications management 

 - 3rd ed. 
 - Englewood Cliffs, N.J. :  Prentice Hall,  1992 
 - 681 p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ADVERTISING--UNITED STATES--MANAGEMENT--CASE STUDIES<br/>Advertising
<br/><br/><label>LC Class. No.: </label>HF5827  / G739C 1992