Nielsen Marketing Research (Firm) <br/><br/>
Category management : positioning your organization to win 

 - Lincolnwood, Ill. :  NTC Business,  1992 
 - 175 
<br/><br/><label>Subjects--Topical Terms: </label><br/>RETAIL TRADE--MANAGEMENT<br/>MARKETING--MANAGEMENT
<br/><br/><label>LC Class. No.: </label>HF5429  / C373