Marwah, Raj <br/><br/>
Buy this book! : understanding advertising and getting the most out of your advertising dollar 

 - Chicago, Ill. :  American Marketing Association,  1991 
 - 199 
<br/><br/><label>ISBN: </label>0877572151 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ADVERTISING<br/>MARKETING
<br/><br/><label>LC Class. No.: </label>HF5823  / M378B