TY  - BOOK
AU  - Blake,Gary
AU  - Bly,Robert W.
TI  - The elements of copywriting : the essential guide to creating copy that gets the results you want
AV  - HF5825 B524E
PY  - 1998///
CY  - New York, N.Y.
PB  - Macmillan
KW  - Advertising copy
KW  - JOURNALISM
KW  - AUTHORSHIP
ER  -