Burnett, John <br/><br/>
Introduction to marketing communication :  an integrated approach / 
John Burnett, Sandra Moriarty 
 - Upper Saddle River, N.J. :  Prentice-Hall,  c1998 
 - 659 p. :  col. ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0132690853 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing<br/>ADVERTISING CAMPAIGNS
<br/><br/><label>LC Class. No.: </label>HF5415.123  / B876I