Jarboe, Glen R. Marketing research project manual - 3rd ed. - Minneapolis/St. Paul : West Pub. Co., 1996 - 209 p. Subjects--Topical Terms: MARKETING RESEARCH--METHODOLOGY--HANDBOOKS, MANUALS, ETC.MARKET SURVEYS--METHODOLOGY--HANDBOOKS, MANUALS, ETC. LC Class. No.: HF5415.2 / J372M 1996