Fitzsimmons, James A., <br/><br/>
New service development : creating memorable experiences 

 - Thousand Oaks, Calif. :  Sage,  2000 
 - 328 
<br/><br/><label>Subjects--Topical Terms: </label><br/>SERVICE INDUSTRIES--MANAGEMENT<br/>NEW PRODUCTS--MANAGEMENT<br/>PRODUCT MANAGEMENT<br/>Customer services
<br/><br/><label>LC Class. No.: </label>HD9980.5  / N487