Ogden, James R. <br/><br/>
Developing a creative and innovative integrated marketing communications plan : a working model 

 - Upper Saddle River, N.J. :  Prentice Hall,  1998 
 - 185 
<br/><br/><label>ISBN: </label>0137783337 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing
<br/><br/><label>LC Class. No.: </label>HF5415.123  / O323D