Thorson, Esther, ed. <br/><br/>
Integrated communication : synergy of persuasive voices 

 - Mahwah, N.J. :  Lawrence Erlbaum Associates,  1996 
 - 386 
<br/><br/><label>Subjects--Topical Terms: </label><br/>COMMUNICATION IN MARKETING--CONGRESSES<br/>MARKETING--MANAGEMENT--CONGRESSES
<br/><br/><label>LC Class. No.: </label>HF5415.123  / T467I