TY  - BOOK
AU  - David Shepard Associates
TI  - The new direct marketing : how to implement a profit-driven database marketing strategy
AV  - HF5415.126 D384N 1995
PY  - 1995///
CY  - Burr Ridge, Ill.
PB  - Irwin
KW  - DIRECT MARKETING
KW  - DATA PROCESSING
KW  - DATABASE MARKETING
KW  - DATABASE MANAGMENT
KW  - STATISTICAL METHODS
ER  -