TY  - BOOK
AU  - Rust,Roland T.
AU  - Zahorik,Anthony J.
AU  - Keiningham,Timothy L.
TI  - Return on quality : measuring the financial impact of your company's quest for quality
AV  - HD62.15 R877R
PY  - 1994///
CY  - Singapore
PB  - Heinemann Asia
KW  - TOTAL QUALITY MANAGEMENT
KW  - EVALUATION
ER  -